Tag Archives: Social Media

Facebook Primer – Effective Ways To Use Facebook Pages

There are 1.8B monthly active users on Facebook (Source: FB latest financial disclosed on 11/02/16) Age 25 to 34, at 29.7% of users, is the most common age demographic. 41% of US small businesses are on Facebook Organic reach of Facebook posts ~ 2% With these kinds of stats it is imperative that small businesses put their best foot forward on Facebook. In this blog we talk about different tools and strategies analyze your Facebook page performance, what you need to do in order to fix chinks in your armor and a brief about Facebook advertising options. Analyze: Our go to tool to analyze is “Likealyzer” which examines your page on a scale of 100. It provides information about how your page is doing on multiple factors and provides insights into what kind of corrective action you can take in order to increase your score. Another cool feature about this tool is the statistics page which provides information about different pages in different categories across different countries. You can use this to find the best page in the same industry within the same country and see what aspects you can copy from that page. AgoraPulse Barometer: This requires you to login using your Facebook page and it provides your page performance based on your posts and compared against other pages in the tool database. The issue with this comparison is that it compares against all pages and is not restricted within the same category. AgoraPulse has some other free social media tools that you might find useful Social Bakers: A report comparing your page against your competitor would be sent to your email. The report analyzes page audience, audience growth as well as showcasing which content is effective from an engagement perspective but it generates only for a week. Apart from the Facebook […]

Marketing to Millennials

Millennials are a prime focal group for targeted marketing off late. It is an untapped resource where slowly marketers are queuing up to tap their way into making a sale. Some statistics 80 Millennials in the US (One fourth of the total population) They hold an annual buying power of $200 billion They spend an average of 25 hours per week online. 73 % millennial give weightage to other users opinion/ reviews before buying. How is this generation different when compared with others? The millennial is a generation of the hyper. They are all about posting, pinning, sharing, tweeting, snapping, commenting and forwarding genuine interesting content. Their opinions are shaped and influenced by this kind of content sharing. They don’t give weightage to traditional marketing- 84% of them to be approximate. They have a loyal entourage of advisors that are tucked away in their smartphones, and bookmarked on their iPads. In a way they let their own instincts guide their purchase patterns. Smartphones play a major role in the entire purchase process. 34% of the millennial check the reviews of a product online, while checking out the physical product before buying. As high as 22% of the millennial tends to be influenced in their purchase decision by their peers. The average smart millennial likes to go snooping before the final hunt. Statistics point out that a major chunk of this generation likes to visit coupon websites to score a deal and visit product price comparison websites. With this kind of buying behavior lets look at how marketers can reach out to this elusive group and how we can contextualize the AIDA model. Attention– if the customer stops and takes a look – you have achieved success on the first go. What grabs the eyeball of the customer- is a job […]