Tag Archives: small business marketing

13 Ways to Use Twitter As a Marketing Tool

Twitter has effectively been our micro-blogging friend for a decade, which has even changed the face of marketing. It’s a great marketing tool & One can easily convert a 140-letter copy into an effective and succinct sales pitch. Here’s how… Profile Set Up: Your profile picture and your bio are the most relevant info that will describe your brand and will stick by every tweet you send out. Make sure you incorporate appropriate business info, hours, menu and a personalized logo. Use ‘Lists’: A business needs to engage with a myriad of organizations. For example, a restaurant may interact with bloggers for promotional activities; keep an eye out for competitors to stay on top of the game and vendors etc. You can now make up to 1,000 lists and each list can include up to 5,000 accounts. Be selective on who you ‘follow’: Being selective so as to not have your Twitter clogged up is an important move. You wouldn’t want all the noise to drown up the tweets and interactions that actually matter. It is advisable to have the automatically follow feature turned off. You may even take the help of tools like Audiense, FollowerWonk, Twitter Analytics Twitter Moments: Twitter’s newly launched storytelling feature is also a great way to optimize engagement on your account. The content curation tool introduced by Twitter allows you to gather and share a collection of tweets about a specific topic. This can be used in case you want to market an event. Switch on your DM: Direct messaging is often disabled by default. Learn to find your way around privacy settings and make sure this particular feature is enabled. These are the private messages sent to you and you need to be accessible to the ones that wish to reach out. Twitter Advertising: Twitter marketing enables you to customize your […]