Our monthly info-graph featuring different restaurant marketing ideas.
Twitter has effectively been our micro-blogging friend for a decade, which has even changed the face of marketing. It’s a great marketing tool & One can easily convert a 140-letter copy into an effective and succinct sales pitch. Here’s how… Profile Set Up: Your profile picture and your bio are the most relevant info that will describe your brand and will stick by every tweet you send out. Make sure you incorporate appropriate business info, hours, menu and a personalized logo. Use ‘Lists’: A business needs to engage with a myriad of organizations. For example, a restaurant may interact with bloggers for promotional activities; keep an eye out for competitors to stay on top of the game and vendors etc. You can now make up to 1,000 lists and each list can include up to 5,000 accounts. Be selective on who you ‘follow’: Being selective so as to not have your Twitter clogged up is an important move. You wouldn’t want all the noise to drown up the tweets and interactions that actually matter. It is advisable to have the automatically follow feature turned off. You may even take the help of tools like Audiense, FollowerWonk, Twitter Analytics Twitter Moments: Twitter’s newly launched storytelling feature is also a great way to optimize engagement on your account. The content curation tool introduced by Twitter allows you to gather and share a collection of tweets about a specific topic. This can be used in case you want to market an event. Switch on your DM: Direct messaging is often disabled by default. Learn to find your way around privacy settings and make sure this particular feature is enabled. These are the private messages sent to you and you need to be accessible to the ones that wish to reach out. Twitter Advertising: Twitter marketing enables you to customize your […]
This is the Summer of Pokémon Go. The augmented reality game allows players to catch Pokémon out and everywhere — on the street, at the gym, at the grocery store and it has inspired a full-fledged movement The numbers in terms of social media reach has sky rocketed as you can see from the graph below (source brand24) Some stats* to consider 3.1M hashtags on Instagram for #PokemonGO Around 71% popularity for the hashtag #PokemonGO Half a million mentions with a majority of them on Instagram Around 5 million pictures that has been shared on social media All these phenomenal stats within a span of 3 weeks making this game hugely popular amongst teenagers and adults alike. So how can you as a small business/restaurant owner can take advantage of this game and ride the wave. Use Pokemon tools Check if you are a pokestop. Pokestop are physical places where players go and recharge and get goodies when they spin the “wheel of fortune”. This would be a easy way to promote your establishment on social media, posters at your place and emails saying that you are a pokestop. Use your gym status to Organize game nights and invite other teams to take over the gym. In case if this happens offer the take over team a party or some other discount Promote loyalty to your gym by offering discounts to your gym members In case you are neither a gym nor pokestop you can Compile a list of nearby pokestops and gyms around your establishment Promote this list on your social media & other media to attract footfall to your store Partner with neighborhood pokestops and gyms (as per Point 1 & 2) Buy Lures: Lures are entrapments that you can buy at a very nominal rate and the basis […]