An infograph detailing out some restaurant marketing ideas for April.
An info-graph detailing out the restaurant marketing ideas for February
Twitter has effectively been our micro-blogging friend for a decade, which has even changed the face of marketing. It’s a great marketing tool & One can easily convert a 140-letter copy into an effective and succinct sales pitch. Here’s how… Profile Set Up: Your profile picture and your bio are the most relevant info that will describe your brand and will stick by every tweet you send out. Make sure you incorporate appropriate business info, hours, menu and a personalized logo. Use ‘Lists’: A business needs to engage with a myriad of organizations. For example, a restaurant may interact with bloggers for promotional activities; keep an eye out for competitors to stay on top of the game and vendors etc. You can now make up to 1,000 lists and each list can include up to 5,000 accounts. Be selective on who you ‘follow’: Being selective so as to not have your Twitter clogged up is an important move. You wouldn’t want all the noise to drown up the tweets and interactions that actually matter. It is advisable to have the automatically follow feature turned off. You may even take the help of tools like Audiense, FollowerWonk, Twitter Analytics Twitter Moments: Twitter’s newly launched storytelling feature is also a great way to optimize engagement on your account. The content curation tool introduced by Twitter allows you to gather and share a collection of tweets about a specific topic. This can be used in case you want to market an event. Switch on your DM: Direct messaging is often disabled by default. Learn to find your way around privacy settings and make sure this particular feature is enabled. These are the private messages sent to you and you need to be accessible to the ones that wish to reach out. Twitter Advertising: Twitter marketing enables you to customize your […]
Holiday season starts in Nov & Dec but for some it starts much before – 40 percent of consumers begin their holiday shopping before Halloween each year. It is the busiest season with some retailers accounting for 30% of their annual sales. The projected retail sales during the holiday season is around $700B. The average holiday spending over the past 10 years is around $740. Spending on gift cards has been increasing over the past 10 years. If you want to promote your small business this holiday season, you need to prepare in advance. We have detailed five strategies that will help you prepare for this holiday season. Start Early & Have a Plan Hire & train staff: Given seasonal nature and high competition start looking at hiring and training staff. You want to put the best foot forward and a highly trained and motivated staff is what you want to have to handle the holiday season rush Plan out the specials that you want to have, events you want to organize – Halloween contest, black Friday/cyber Monday deals and Christmas specials Inventory Check: Make sure you have or lined up required inventory for your events and specials Back Up Plan: Based on your prior experience come up with “what if” scenarios and have back up plans for these scenarios Focus on Customer Engagement Now that you have lined up your ducks in terms of events and specials it is time to let your existing and potential customers know about these specials. The earlier you let your customers know about these specials/events the better off you are Create events/specials on your website and social media sites. If you plan to host any kind of event, it is better to have a landing page where your customers might sign up (on Facebook or on […]