Tag Archives: restaurant marketing

5 Benefits of Data-Driven Marketing For Your Restaurant

The accelerated rate of growth of technology and automation of processes in the restaurant industry and the breakthroughs in the data analytics prodded many of us to the need of collecting customer data. It set in the process of data collection via email, social media, loyalty programs, and surveys and morphed to sophisticated systems through the use of machine learning and artificial intelligence. But, if we step back a little and analyze, we find that although restaurants have access to an overwhelming amount of data on their customers, not many of them are using it.  In fact, according to a recent survey, 85% of organizations have started programs to create data-driven cultures, but only 37% have reported any success. Most restaurant owners do not know where to start, while there are others, who are still struggling with the dilemma of whether data collection is actually yielding any value to their business. This article deals with the pertinent question – what benefits data-driven marketing can bring to your business. Collecting, aggregating, and mining data provides marketers with relevant and actionable insights necessary to form an integrated strategy for future campaigns with a multi-channel focus. 1. Personalized Marketing The millennial consumer has wizened up to the schemes and devices marketers use to engage them. From their mobile phones, work laptops to their TV screens, the average consumer encounters over a dozen marketing messages within a single day. To cut above this noise, it is important for brands to deliver the right message to the right customer at the right time. This kind of customization is only possible with the use of data. Personalization is the key because consumers are more likely to respond to messages that are relevant to them. For example, a guest who prefers gluten-free pizza (as seen from his […]