Tag Archives: Instagram

6 Ways to use Instagram For Restaurant Marketing

While we are writing this article there are over a 100 million #food posts on Instagram, over 3 million self confessed people claiming to be #foodie, over 8 million #foodporn posts and over a million unashamed declarations of #foodgasms. These are just the four of the endless manners Instagramers express their love of food on the 6 year old social media platform. As a restaurant owner we hope you can smell the fragrance of opportunity that these numbers are bringing to you. An opportunity for cost effective advertising, to connect and engage with your current and potential customers in a language they speak. So it is clear as a restaurant business you have to be on Instagram! Let us help you understand how to use it to maximize your marketing efforts and eventually profits. Flaunt your chef: Chefs are cool. They artists, they bawse! Your customers and followers love to see a real person who works up the magic to create those foodgasmic dishes that your restaurant serves. Share behind the scenes pictures of your restaurant’s kitchen on your Instagram account. You’re Instagram community will gobble down your staff pics as readily as they gobble your food. Plan and project an authentic journey of your restaurant: Instagrammers love authenticity so stay true to your brand identity. Try to maintain a consistency with your restaurant’s theme, food category and customer preferences. A healthy food restaurant has no business posting a pic which gives a beer and pizza lover kind of vibe. They also love a brand that values their opinions. We suggest creating a weekly Instagram marketing plan in advance. Mondays can be quirky question day, “Which is your favorite dish on our menu?”, you can devote posts to Throwback Thursdays or Fun Fridays, Saturdays can be for contests. Special of […]