Tag Archives: holiday marketing

5 Strategies To Prepare For The Holiday Season

Holiday season starts in Nov & Dec but for some it starts much before –  40 percent of consumers begin their holiday shopping before Halloween each year. It is the busiest season with some retailers accounting for 30% of their annual sales. The projected retail sales during the holiday season is around $700B. The average holiday spending over the past 10 years is around $740. Spending on gift cards has been increasing over the past 10 years. If you want to promote your small business this holiday season, you need to prepare in advance. We have detailed five strategies that will help you prepare for this holiday season. Start Early & Have a Plan Hire & train staff:  Given seasonal nature and high competition start looking at hiring and training staff. You want to put the best foot forward and a highly trained and motivated staff is what you want to have to handle the holiday season rush Plan out the specials that you want to have, events you want to organize – Halloween contest, black Friday/cyber Monday deals and Christmas specials Inventory Check: Make sure you have or lined up required inventory for your events and specials Back Up Plan: Based on your prior experience come up with “what if” scenarios and have back up plans for these scenarios Focus on Customer Engagement Now that you have lined up your ducks in terms of events and specials it is time to let your existing and potential customers know about these specials. The earlier you let your customers know about these specials/events the better off you are Create events/specials on your website and social media sites. If you plan to host any kind of event, it is better to have a landing page where your customers might sign up (on Facebook or on […]