Tag Archives: Create a Social Media Marketing Strategy

Effective Social Media Marketing plan: Strategy & Tools

  So, you have to work on a Social Media Marketing plan for a new client and you are confused! We all agree it’s not an easy task! Every client is different – their product is different, their marketing goals are different, their target audience is different. Then, there are new tools and templates on the internet every day that offer to create a solid Social Media Marketing plan in just one click. It gets confusing to say the least! Don’t you sometimes wonder if someone could just outline one structured way of creating an effective plan and identify a few good tools that helped you with this task? So, we have done that exercise for you! We have divided the process to create an effective Social Media Marketing plan into 5 stages, listed the key actions point for each stage, and identified some tools that will help you with the key tasks during each stage. Let’s look at each stage one by one. Strategize: The only foolproof way of creating a successful Social Media Marketing plan is to have everything charted out in advance. That means every action you take on social media platforms should be a part of a larger social media marketing strategy. Every contest, comment, tweet, photo, response should all be driven by a solid strategy and towards pre-determined goals. Plan: Planning is like putting the to-do list together. You can take stock of the available resources, check what can be re-purposed, what needs to be created, and allocate the tasks to your team members. Execute: So now that you know what to do life becomes easier, right? You now need to reinforce your strategy through your key messages on every platform. You need to create, curate, share content that talk positively about your brand; speak […]