Category Archives: Restaurant Marketing

A Road-Map To Increase Online Ordering Sales

Restaurant market is evolving at an accelerated pace. The market for food delivery stands at €83 billion worldwide. 86% of consumers are using online ordering services at least once a month, while about 60% of operators say that offering delivery has generated incremental sales. In the seven years since domino’s pizza introduced their online ordering system, their stock price has seen a 25x growth! With the proliferation of technology and the convenience of online ordering, Food delivery industry is expected to grow at a staggering rate at a rate of 12% per year over the next five years. In such a scenario, providing your customers with the convenience of online ordering should be one of your topmost priorities as a restaurant. However, before you provide this service to your customers, you must work on all details including things like whether you would be offering delivery, how far could you deliver, or from where would you source good quality packaging for takeouts. In this article, we will talk about ways in which a restaurant can make sure that the online ordering platform is leveraged to bolster sales. We can categorize these strategies into three groups. Technology Parameters Until a few years ago, only large restaurant chains could afford the sophisticated software and global data infrastructure for the benefit of their business. However, the breakthroughs in cloud computing, have now made these services accessible even to small family owned restaurants. There are several different solutions out there from third-party online ordering POS integrations like FoodKonnekt to the restaurant point of sale systems that have their own integrated restaurant online ordering software. You can select any one that meets your requirements. Your online ordering platform should work across different browsers. With the average attention span of customers decreasing rapidly and the “right now” […]